ELITE DENTAL BUSINESS ACADEMY

The Experience is the Marketing

Speaker: Jim Gilmore
Monday, October 5
6 - 9 PM
Office of Dr. Frank
1411 McHenry Rd., Suite 127, Buffalo Grove, IL 60089

Goods and services are no longer enough to differentiate any business, including your dentistry practice.

Jim Gilmore, co-author of The Experience Economy, contends that experiences are in fact distinct from services—and provide the basis for differentiating offerings in today’s marketplace.

In this course you will learn about:

• Staging ever-more engaging experiences.
• The principles that matter the most for your enterprise and creating greater economic value for patients.

The Secrets to Controlling Overhead and Increasing Profits  

Speaker: Kirk Behrendt
Monday, November 9
6 - 9 PM
Office of Dr. Frank
1411 McHenry Rd., Suite 127, Buffalo Grove, IL 60089

Running a high profit dental practice in today’s market isn’t about working harder or longer. Instead, it requires you to think better about your future and your business. Kirk Behrendt shows you how to think correctly about your future and create more profit without losing your mind or working more hours.

In this course you will learn about:

• Understanding what you want out of dentistry, and reverse-engineering your ideal practice from those goals.
• The right things in your practice to measure and hold yourself and others accountable to.

Evolving from the Traditional Solo Practice

Speaker: Vincent Cardillo
Monday, January 18
6 - 9 PM
Office of Dr. Frank
1411 McHenry Rd., Suite 127, Buffalo Grove, IL 60089

Today, close to 20 percent of all dental practices are operated by Dental Support Organizations (DSOs), and that number is climbing.

Single-office owners are feeling the pressure on their market share—but they also see opportunity. They don’t want to be a part of corporate dentistry and are hungry to grow on their own. The problem is, many launch into growth and then quickly tumble back down. They don’t know what to expect when they buy or build that second, third, fourth office. Who to hire? How to hold them accountable? What business model to follow? And most importantly, what metrics you should be reviewing.

In this course you will learn about:

• Applying the knowledge and tools needed to grow beyond a single office.
• Utilizing specific metrics for decision making.

Connected Patient Care: When Social Media and Mobile Technologies Interfere with Patients and the Dental Professional

Speaker: Jesse Miller
Monday, March 22
6 - 9 PM
Office of Dr. Frank
1411 McHenry Rd., Suite 127, Buffalo Grove, IL 60089

Many professionals feel pressured to engage in social media because it is expected as a communication tool in our professional and personal lives. Unfortunately, some fail to recognize potential risks to patients and the practice’s reputation.

This session will focus on the options available and how to provide balance as social media use develops within healthcare.

In this course you will learn about:

• Establishing an open dialogue about use of social media and mobile devices in your work environment.
• Creating guidelines for social media connections with patients.